"NATURE’S ANSWER TO TEETH WHITENING” We teamed up with Mother Nature to deliver a toothpaste with the most effective whitening and cleansing ingredients on earth. Powered by Activated Charcoal, Certified Organic Coconut Oil, and Baking Soda this chemical-free whitening wonder binds to stains and pulls plaque like a pro.MADE IN USA - VEGAN - CRUELTY FREE - FLUORIDE FREE - SLS FREE - GLUTEN FREE - PEROXIDE FREE - NO TRICLOSAN - NO PARABENS - SAFE FOR KIDS - HYDROGEN PEROXIDE FREECLINICALLY PROVEN TO WHITEN UP TO 7.7 SHADES WHITER - Infused with the remineralizing properties of Diatomaceous Earth, Tea Tree Oil, Coconut Oil, Xylitol and Peppermint Oil. Packed with all the ingredients needed for a natural everyday toothpaste #MOMAPPROVEDZERO PEROXIDE SENSITIVITY AND NO MESS! Our Pacific Mint flavor cures bad breath and will leave your mouth feeling fresh like a day at the beach. Naturally flavored with Xylitol and Peppermint Oil. Keep your sink clean with no need to use the messy powder version of charcoal (Active Carbon).