We are a health & wellness company offering reliable and innovative products that are good for you and kind to our planet. We are here for conscious and curious people who want appealing products without compromising quality and performance. With products developed by dentists and designed in Sweden, we strive for healthier people, on a healthier planet.
Even superheroes need breaks
Discover the Plant-based Floss Picks
Being the world’s best material isn’t an easy task, so sometimes we have to give bamboo a breather.
Plant-based materials do the trick in our floss picks and together with a slightly minty and textured thread, it is carefully designed to gently remove the hidden nasties and leave your mouth feeling so fresh and so clean.
- Professionally developed by dentists
- Vegan & cruelty-free certified
- Plant-based material handle
- Funds oral care outreach projects across the globe
- Twin floss threads for easier and throughout interdental cleaning
Professionally developed by dentists
As dentists, we believe that first and foremost, our products must have an evidence-based benefit and must perform effectively. We have therefore put significant time into testing and refining all our products to meet this priority.
All our products have been conceived, designed and manufactured under the guidance and supervision of dentists.
About our plant-based floss picks
We recommend you using this interdental product once a day to remove food debris and bacteria from in-between the teeth to prevent bad breath and gum disease. Free from PFAS & BPA! Thread made of PE (polyethylene). Handle made of 36% corn starch and 64% PP.
Give smiles with the Smile Foundation
Give smiles - with the Swedish non-profit organization, Smile Foundation, that helps preventing suffering caused by oral disease. We do this by promoting effective oral health initiatives anywhere in the world where unmet needs are great.
We have carried out projects in vulnerable communities in 37 countries around the world, funded directly by your purchase.