Delicious flavor, hints of cinnamon, cloves and mint. Just the perfect amount to be tolerable for KIDS-EVERYONE LOVES IT ! Leaves teeth and mouth feeling extremely clean for a longer period of time. Fluoride free, glycerin free, gluten free, healthy for your teeth. Coconut Activated charcoal for an XTRA Whitening boost to your teeth. NO WATER ADDED just beneficial oils for faster results. Nourishes your mouth by balancing natural bacteria, and feeds your teeth daily with minerals-NO HIDDEN INGREDIENTS. Tested on family and friends NOT animals.