Better for you. Better for the planet.
We're on a mission to rid the world of plastic waste while offering our customers 100% sustainable, ethically sourced products, made from natural and effective ingredients.
We're on a mission to eradicate the world of plastic waste and we want you to be a part of it.
We started our revolution in 2012 when our founder, Brianne, began making natural beauty bars, in her kitchen, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.
Since then, Ethique has grown out of a Kiwi kitchen into a fully-fledged, award-winning International beauty brand. We're conquering the beauty world one bar at a time.
Today, we've stopped over 3,400,000 plastic bottles ending up in landfills - and that's just the start of it...